The Online Appeals workgroup is a sub-group of the Resources, Outreach and ICT workgroups organizing the strategy, narrative and digital infrastructure for online donations.

Briefly, the date to have the first appeal go out is December 15. The mailing will target individuals, not organization as the relationship is a bit more complicated and some organizations have reservations about the USSF year end appeal conflicting with their own. The  notes, overall strategy and draft language is on the USSF wiki.

Technical responsibilities:

  • Setup a general contribution page to support the overall social forum. Due Date December 15.
  • Establish protocol for targeted campaign pages. The USSF plans to setup targeted campaigns on a regional basis and around certain issues. Allied organizations may want to setup a targeted campaign page to send to their members. There will need to be a streamlined approach to production as well as clearly stated parameters for customization; we want to discourage repeated requests for customizations on a given page. We need to establish the minimal amount of information needed to create the page. We could create a form to collect the customizations; those results are then input into a ticket request. Streamlined production could be to create a generic targeted contribution page that is disabled (note this is different from the above contribution page that is to support the USSF generally). When a customized page is requested, duplicate that disabled page, input the customizations provided by the organization or workgroup, and then respond to the request with the enabled, finalized page.
  • Develop/publicize privacy policy - what information will shared with organizations that have targeted campaign page. Use case: If a particular organization sets up a campaign page, what is shared with them about those persons and groups they have contacted to give and did give: Yes, they did give? Amount? Date?
  • Create mailing list for the online appeal from existing contacts and new contacts. Need to parse imported contacts to just individuals. What list was the consulta form sent to?
  • Policy for reconciliation of pay later option (relevant to  registration as well).
  • Design and implementation of raised donations, e.g. thermometer on front of www.ussf2010.org. This will depend on the final website design.